Treasure Coast

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"Millions come to Florida and never see it"

"The best treasures are yet to be found." 
-Mel Fisher, noted contemporary treasure hunter


    
Take the by-ways, drop into quiet little towns where neon does not yet hide the stars, visit the Suwannee and the upper St. Johns, cruise up the St. Lucie River.  Be able to say, We saw the real Florida." Ernest Lyons, newspaper columnist, author of "My Florida".
     Welcome to one of the most beautiful areas of Florida -the Treasure Coast. As Governor Lawton Chiles said, "Our warm sun, pristine beaches and abundant natural beauty are yours to enjoy."
     Situated on the east coast of Florida, west of Lake Okeechobee (the Seminole Indians called it "big waters"), south of Cape Canaveral and north of Palm Beach - this three county area is home to much of what we call the " Real Florida.
     "There it was...just paved with golden doubloons. I think we found 1,300 of them, just dazzlingly, blindingly beautiful. They don't rust or corrode. They all just shine like mad in the sunlight," Mel Fisher told the Vero Beach Press Journal after that first find in 1964.
     As far back as the late 1500s, Spanish treasure ships used the swift Gulf Stream, some twenty-six miles out to sea, as a highway to sail from Havana to Spain. Often they came close to the coastal land for food and supplies. Storms sunk an untold number.
     Although the Treasure Coast derived its name from the lore of these sunken ships, the real treasure of the area can be summed up in one word: beauty. The sandy beaches, the lavish homes, the velvet green country side, the parks, the waterways, rivers and canals all are naturally beautiful.
     Other treasures are the excellent fishing, the magnificent weather and the casual lifestyle - including golf, boating, great dining and exciting entertainment.

Location

     The Treasure Coast stretches from the Jupiter Inlet on the south to the Sebastian Inlet on the north. The major communities are: Hobe Sound, Jupiter Island and John's Island where there are probably as many Fortune500 CEOs as there are in Palm Beach; Jensen Beach, self dubbed the "Turtle Capital of the World"; Stuart, where sail fishing is king and sailing the inlets is a popular pastime; the exclusive community of Sewell's Point; Port. St. Lucie, home of the Mets' spring training camp and the first U.S. Club Med; Hutchinson Island and its fantastic ocean beaches; Fort Pierce, where the hometown flavor is still friendly even despite its growth; Vero Beach, home of the Dodgers; and Sebastian, where claming is excellent along the river.
     The facts are, no two places in the world are exactly the same, but life on Florida's Treasure Coast is really different for the new comer. It means a change of climate, a change of scenery and a change of lifestyle.

Climate

     One of the greatest attractions of South Florida is the constant sunshine .Since it is the only subtropical zone in the United States having an air conditioner in your car is a must, forget about heaters, heavy wool sweaters, mittens or fur coats. They'll sit in your closet unused at least eleven months out of twelve.
     One shouldn't think it never rains in Florida. It rains in heavy torrents almost every afternoon during the summer. The lightning flashes and thunder roars. Then in a matter of minutes, the rain dries up and smiles of sunshine are brought back to the earth again.
     The world is flat here and your eye for natural beauty must adapt to a different perspective to see the loveliness of Florida's woods and wilderness. The cabbage palm, sable  palm and palmetto flourish in wooded lots. Oleander brings sweet scents to the air. The true green bahia grass, tough under the feet, compensates for the heat by bearing thick stalks that retain water.

Early History

     It isn't true that almost everyone from Florida is from somewhere else. There are a few native Floridians around, but even their heritage mostly only goes back a hundred years or so. After all, the settlement of Florida historically has been recent. Many of the natives' great grandparents came to farm the state from other southern states like Georgia and Alabama. The farther south a pioneer settled in inland Florida, the more they encountered flat land that would be saturated with water after torrential rains. It wasn't until the government began digging canals that the water was drained off enough to build roads and homes. Also there wasnąt easy access to the beaches as there is now. The barrier islands on the Atlantic Ocean could only be reached by boats crossing the Indian River from the mainland.
     Describing the early days of Jensen Beach, a Fort Pierce journalist of the era, Charles S. Miley,  had this to say, "Paved roads were unknown in the early days of the Jensen area. Indian River Drive and side roads consisted of deep sand ruts which made traveling by horse and wagon or buggy quite a chore. Most settlers had river docks and used sailboats and motorboats. First road paving in the early 1900s was mostly shell, brought on by the arrival of automobiles and trucks. Driving an automobile in the deep sand ruts along Indian River Drive was some job, but quite a few car owners did just that."
     So wild and woolly, was the living in this subtropical paradise where conditions were harsh, only a few places became highly populated.
     The first real land boom of Florida was in 1929 ­ just before the depression. "The boom started in the Miami-Fort Lauderdale area and steadily move up the coast and across all Southern Florida, reaching its climax in the summer of 1925," wrote Miley in his journal called Miley's Memos. "Millions of war-time profits were invested in Florida land and millions spent in buildings, development of new towns and what have you."
     According to Miley, people got great deals ­ 10 percent down and the balance in easy payments.
     "Streets were hacked out of the woods, sidewalks were lain, buildings were erected and lots sold like hotcakes."

The Future

     The great depression ended the growth period. The boom was over. The next one hit in the 1950s. Since then the growth rate has been overwhelming. During the last fifteen years, the once vast farmlands or marshland west of A1A have been turned into lavish country clubs and huge luxury home developments. Expect to see huge parcels of land transformed into commercial land residential sites, seemingly overnight, when you live in Florida.
     The Treasure Coast has been leading the way in development and growth. With its large amount of undeveloped land and comfortable country-like atmosphere, it is a desirable place to live. People from Miami and Fort Lauderdale keep moving north to get away from the congestion. With a commitment to careful planning, the Treasure Coast will retain its spacious and lush landscape and its warm and friendly environment. 

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